What is CRM?
CRM is a software used by companies to organize customer records, communication history, sales activities, and metrics into one cohesive system. In the next section, we will learn about the importance of using CRM software.
Customer Relationship Management (CRM) has become an integral part of most modern businesses. Statistics show that 65 percent of companies across the globe have integrated the use of CRM as a strategic asset. Most companies employ the use of a CRM system to increase sales revenue and improve customer retention.
Why does my business need CRM?
Organizes Information
CRM allows you to organize customer data and sales activities in one place. It saves you from the hassle of having sticky notes to remind you of upcoming activities and searching through emails to find details of a proposal, among other things.
Keeps Communication Up-to-Date
Client communication is critical for every business, and maintaining updated information regarding your clients is essential. Fortunately, CRM makes this process a lot simpler than spreadsheets. A CRM software helps you can set up a client callback, an action plan, and a communication reminder, so you know what to do next. Any updates made such as sending an email or making an appointment are tracked automatically for easy reference in the future.
Integrates Calendar Features
A great feature of a good CRM software is its ability to integrate with calendars. You can track your ongoing activities and quickly set up followups through the calendar integration. The CRM can then trigger automated reminders as tasks approach their due dates, helping you focus on what needs to be done next to close more deals.
Ensures Database Accessibility
Mobility is becoming increasingly crucial for enterprises to serve their customers better. A modern cloud CRM software enables sales teams to access information anywhere, anytime. This increased accessibility allows your sales teams to perform tasks on the move, such as creating proposals, confirming orders, responding to customer queries, and more.
Aids Financial Forecasting
CRM software can help you make financial forecasts. Since CRM software allows the aggregation of sales data and information in an organized and systematic way, you can study consumer’s behavior based on patterns and trends. From there, you can make sound business decisions and even accurate forecast financials.
Generate Useful Reports
Finally, most CRM software offer a wide array of insightful reports – upcoming activities, pipeline performance, sales forecasts, to name a few. A good CRM software will also allow you to build custom reports specific to the needs of your business.
